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Major operators partner on mobile advertising [Wed Feb 13, 06:32PM]

Five of the GSMA’s largest operator members – Vodafone Group, Telefonica O2 Europe, T-Mobile International, FT-Orange Group and 3 – have formed a working group aimed at defining common metrics and measurement processes for mobile advertising as part of the GSMA’s Mobile Advertising Programme.

The UK is the target region for the group’s first feasibility study, which will explore the aggregation of appropriate information on an audited basis to deliver cross-operator metrics to the media and advertising communities
permalink | 0 comments | 457 views .Ron Smeets | channel: News
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