"According to the report, US mobile game sales for the first quarter were driven by Tetris, Tetris Deluxe, Bejeweled and Mahjong. Telephia reports that female gamers accounted for 65 per cent of total revenue and 72 per cent of all revenue generated by puzzle and strategy games.", writes QuicklyBored
“The casual nature of mobile games provides tremendous appeal to women, who are not traditionally hardcore gamers by console or online gaming standards. The wireless industry has presented a hungry target audience willing to pay premium access to games through their cell phones”, commented Kanishka Agarwal, Telephia’s VP of new products.
he overall market appears to be picking up pace - according to Agarwal, “Mobile game purchases continue to grow with more than 8.6 million games bought in April, increasing 60 per cent since the beginning of the year.”
